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Federico Morassutti
Federico Morassutti
  • Born 22 October 1876 - San Vito al Tagliamento, , Pordenone, Friuli-Venezia Giulia, Italy
  • Deceased 17 April 1954 - Padova, , Padova, Veneto, Italy,aged 77 years old
  • Entrepreneur
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Federico Morassutti was an Italian entrepreneur and philanthropist, a prominent member of the Morassutti family mostly known for his farsighted entrepreneurial choice of creating a network of shops, a veritable supply chain of long-lived consumer goods. In 1886, at the age of ten, Federico was sent to a boarding school in Cremona, and from there abroad, to Grenoble and Ljubljana, to perfect his education and gain experience in trade-related matters. During that time the family company was experiencing a period of uncertainty. In 1898, at the death of his father, the management of the company passed to Federico, twenty-two years old at that time, who initially devoted himself to consolidating the financial situation in order to grow by expanding from regional borders and by launching the company into the national market. The "Great War" considerably reduce the company's commercial activity, particularly in the retail sector but during the post-war years it was relaunched. New deposits were opened, first in Bologna and later in Naples placing the company at the forefront of the national panorama of the distribution sector. In 1922 The Paolo Morassutti was transformed into a collective company formed by Federico as the managing director and by his brothers Giovanni Paolo, Domenico and Antonio. From there to a few years, however, in conjunction with the general crisis of the thirties, different views emerge between the brothers. In the late thirties the company was booming and at the beginning of the fifties the company employed more than 500 employees , located in 21 stores. In 1952 the company itself changed its structure becoming a modern joint-stock company. During The Fifties , The Paolo Morassutti company, with a capital of 210 million lire, employed about 570 employees located in 24 settlements (20 stores and 4 depots) spread throughout the country: from Veneto to Lazio, from Liguria to Emilia, from Lombardy to Campania. Federico Morassutti died in Padua in the spring of 1954 after establishing his family business among the leading companies in the wholesaler distribution sector of Italy during the second half of the 20th century.

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 Family Tree Preview

                                                                             _____|16_Antonio Angelo Morassutti 1750-1851
                                                   _____|8_Pietro Angelo Morassutti 1792-1860
                                                  /                         ¯¯¯¯¯|17_Maria De Vittor
                         _____|4_Antonio Morassutti 1814-1880
                        /                        \
                       /                          ¯¯¯¯¯|9_Rosa Saccavini 1793-1879
                      /
|2_Paolo Morassutti 1844-1908
|                      \
|                       ¯¯¯¯¯|5_Giustiniana Etro †/1872
|--1_Federico Morassutti 1876-1954
|3_Antonietta Zamperini 1854-1922